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Barney Pressman
Barney Pressman (1895-1991)〔(Los Angeles Times: "Barney Pressman; Famed Clothier" ) August 28, 1991〕 was an American businessman and founder of Barneys New York retail store.〔(New York Times: "Barney Pressman, Retailing Legend, Is Dead at 96" By STEPHANIE STROM ) August 27, 1991〕
==Career==
Pressman was born to a Jewish family, the son of an owner of a clothing store.〔 He was one of seven children and was raised on the Lower East Side of Manhattan.〔 In 1923, he purchased the lease and contents of a small clothing store at Seventh Avenue and 17th Street in Manhattan selling his wife's wedding ring to finance the transaction.〔(Los Angeles Magazine: "Barneys in Rubble" by Jesse Kornbluth ) March 1996〕〔 As his store was located in a non-traditional retail area, Pressman purchased inventory at a discount at bankruptcies, auctions, and in odd lots〔 including searching the newspapers for notices of death and divorce among the city’s elite.〔(New York Observer: "Real Goatskin and Lotsa Gas: The Pressman Saga Unzipped" By Francine Prose ) March 22, 1999〕〔(Orlando Sun Sentinel: "A Tale Of Wolves Swaddled In Sheep's Clothing" By L.A. LOREK ) May 16, 1999〕 By buying name-brand goods at a discount, he was able to severely undercut the manufacturer's selling price and although he did not have the most desired styles, his working class customers preferred brand name products for low prices.〔 His success incurred the wrath of the manufacturers who pressured local suppliers to limit sales to Pressman; Pressman circumvented their efforts and started to purchase excess inventory from independent retailers in the South where the local manufacturers had less influence.〔
Pressman was known for aggressive sales promotions including "No Bunk, No Junk, No Imitation" and ""Calling all men to Barneys" (mimicking Dick Tracy) as well as the heavy use of radio advertising to attract customers to his out-of-the-way location.〔 As he could not afford prime-time radio advertising, he would sponsor programs featuring Irish music (reflective of his clientele)〔 and radio broadcasts of the Lindbergh baby kidnapping trial.〔 In the 1950s, Barneys sold more suits than any other single store in the world employing 150 tailors.〔 In the 1960s, his son Fred changed the focus of the business and starting advertising to customers who were not as price sensitive and began to carry expensive suits and coats.〔 He change the name to Barneys New York.〔 Pressman retired in 1975, but remained active in the business.〔 In 1977, Barneys added women's apparel, housewares, cosmetics, and gifts. By the time of his death in 1991, Barney's had $200 million in sales.〔 In January 1996, Barneys filed for bankruptcy protection after a dispute with its Japanese lender.〔(New York Post: "PRESSMANS MAKE WAR ON THEMSELVES OVER $" By Allyson Lieberman ) August 13, 1999〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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